Session Description
The theme park business is about turning imagination into reality by creating storytelling that can be experienced. Using the newest addition to Shanghai Disney Resort, the world’s first Zootopia-themed land, as an example, this topic will explore how business operators can create a holistic experience with all touch points - from attraction and ride experiences, entertainment, to shopping and dining experiences. By truly bringing storytelling to life, the session will inspire business operators to create unforgettable experiences and foster lasting emotional connections with guests.
Speakers
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Di He, Show Manager, Walt Disney Imagineering Shanghai
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Olivia Kang, Manager, Compliance and Integration, Shanghai Disney Resort
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Molly Jin, Product Development Director, Merchandise, Shanghai Disney Resort
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Ray Wang, Senior Manager, Food & Beverage Park Operations, Shanghai Disney Resort
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Jacko Cheung, Creative Manager, Entertainment, Shanghai Disney Resort
Details
CEUs: 1.0
Session Time: 60 minutes
Language: Mandarin Chinese
Key Features: Recording of live presentation from IAAPA Expo Asia 2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
